Companies using Social Media as an Advantage

Different companies and organizations use various means of social media to connect to their audience. Two popular social media sites that are used are Facebook and Twitter. They both have shown to be excellent sites for organizations to promote their product. Pizza Hut and Nike are only two of the various number of organizations that are using Facebook and Twitter to connect to their audience. I will explain how both organizations use both of these social media sites to their advantage.

Pizza Hut uses Facebook because they know that it is one of the top social media sites there is and they can get more customers if they viewed their page. Pizza Hut uploads pictures on their Facebook page of the different types of pizza they sell and let their audience comment on them and give feedback. Also they post on their page different promotions that they have. Pizza Hut constantly provides a link on their page that directs them to their home page which is very helpful. Their audience is any Facebook user. They manage relationships by letting Facebook users "like" and "comment" on their pictures. Also they let users post on their timeline to give feedback.

Pizza Hut also uses Twitter as a social media site to connect to their audience. They want to recruit new customers by promoting their various types of pizza. They use Twitter similar to Facebook by uploading pictures of their pizzas to make viewers want to buy their pizza. Their audience is any person with a twitter account, they can also "follow" Pizza Hut on their page if they desire. They manage relationships by letting their followers retweet, reply or star as favorite on their images.

Nike is another organization that uses Facebook to promote their product and connect to their audience. Nike has different Facebook pages for each of its product categories which include golf, snowboarding, FuelBand and two football pages. Nike uses all of these different pages to narrow down the categories for the Facebook users. In these pages, pictures are provided of their various products to show users what they can provide for them. Their audience is any Facebook user that visits their page. They manage relationships by posting pictures of athletes who are using Nike products to make users want to buy their products. Also they provide video clips of promotions they have.

  

 

Nike is using twitter to promote their products to their audience. Nike has individual feeds for its subsidiary brands. For each feed, the focus is on responding to @mentions rather than pushing out marketing messages. Nike's audience is any Twitter user that comes across any of their pages. Nike manages relationships by responding to their followers on training advice and few words of encouragement. 

References:

https://fanpagelist.com

https://digitalfireflymarketing.com

https://mashable.com

https://contently.com